Changes to the DJ brands

As has been widely mentioned in the media, but not yet covered here on NZ Aviation Notes the DJ/VA group are looking at consolidating their branding, from the current four brands (Virgin Blue, Pacific Blue, Polynesian Blue and V Australia) down to a single new brand.

The back story can be found at Australian Aviation HERE

At the weekend Sir Richard Branson, speaking at the Virgin Blue 10th anniversary celebrations, was adamant the Virgin name would not disappear from Australian skies

"The Virgin name will stay forever," he said. "I think Pacific Blue and the other (airlines) they will be rebranded. There's a whole rebranding exercise which is going to be unveiled, maybe even in a month or so, which looks great. I've seen it and I think it's very, very powerful."

He also warned that Australian traveller should expect higher fares after the "illogical" decisions to reject DJs proposed tie ups with Delta Airlines and Air New Zealand.

Sir Richards comments lead me to agree with  other statements out there that the 3 brands (Virgin Blue/Pacific Blue/Polynesian Blue) will be unified either under the Virgin Blue brand or a new Virgin Australia/Australasia brand, while V Australia will remain unchanged for now, due to the restrictions imposed by Singapore Airlines as 49% owner of Virgin Atlantic.

Read the full article from The Australian HERE