Air NZ: The bear essentials of safety

Air New Zealand have released the next installment of their popular in flight safety videos this time featuring international adventurer and survivalist Bear Grylls.  The video also features some familiar Air New Zealand crew faces as well as New Zealand Entomologist Ruud Kleinpaste who is well known in NZ for his television appearances.

The video blends the usual fun of Air New Zealand safety videos, with the "reality" adventure of Bear Grylls to get its message across.  It builds on the magical New Zealand scenery that was featured heavily in the previous Hobbit safety video, and is a big selling point for the country and airline.  Although at times I find Bear's to camera pieces a little unsettling as he seems a little out of place not filming reality and playing up to the camera.

In true Air New Zealand nature they have embraced the social media opportunities this video brings, prominently using the #airnzbear hash tag.

Have a look at the video below and let me know what you think of the latest iteration of the Air New Zealand in flight safety video series.