Australian Aviation: (James Morgan) |
The name change and dropping the leaping Tiger logo for large ‘Tigerair’ titles promises to be the first step in the airline’s rebranding and repositioning as it comes under Virgin Australia control and seeks to move on from the brand damage caused by its 2011 grounding, turn around heavy financial losses, and grow to become a more aggressive competitor to Jetstar in the Australian low cost airline market.CEO Rob Sharp says this is just the first step in the process for the new TigerAir
Read more at Australian Aviation HERE
No comments:
Post a Comment