Virgin not so Blue

It appears from the recent 1st stage of the Changing the Game launch that Virgin Blue are likely to drop the Blue from their name, with the rebranding focusing on the Virgin name, designer Hans Hulsbosch has revealed.

Mr Hulsbosch told Media that while the Virgin brand would continue to anchor the airline, Blue would no longer be part of the brand.
The rebranding strategy is believed to also bring to an end several Virgin brand extensions in the region, including Pacific Blue, Polynesian Blue and V Australia.

 The rebranding is expected to occur in the second round of the Changing the Game roll out

Read the full comments in The Australian article by Simon Canning HERE