Mr Hulsbosch told Media that while the Virgin brand would continue to anchor the airline, Blue would no longer be part of the brand.The rebranding is expected to occur in the second round of the Changing the Game roll out
The rebranding strategy is believed to also bring to an end several Virgin brand extensions in the region, including Pacific Blue, Polynesian Blue and V Australia.
Read the full comments in The Australian article by Simon Canning HERE
what about all the "blue" names on the planes?
re -name or keep for history?
The name "Ansett" is available?
Post a Comment