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Thursday, May 30, 2013

Jetstar (NZ) reprimanded by NZASA

Jetstar in New Zealand have been reprimanded by the New Zealand Advertising Standards Authority (ASA) for an advertising promotion emailed to Jetstar NZ members for an Easter Sale.
The email advertisement by the airline featured cartoon Easter eggs and promoted an Easter sale on airfares, including the words "with Easter coming up next weekend it's time to hop to it and take your next trip away".
"Take advantage of these great value Easter holiday packages," it said.
However, the flights for sale were not for the period that included Easter.
A customer complained to the Advertising Standards Authority (ASA) after discovering the travel period specified in the sale was after the Easter break
.
Now for most of us Avgeek's this is quite normal as most sales have a travel period that in no way matches the advertisement, but obviously in this case someone wasn't happy with that.

The ASA found the ads to be misleading and ordered Jetstar to take down the ads - although I'm not sure what effect this has had since clearly being an "Easter sale" it finished last month.

Read more on thew ASA decision from The New Zealand Herald HERE

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